Chief Revenue Officer (FMCG)

Job Description<\/b>
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The Chief Revenue Officer (CRO) will own and drive the company’s end -to -end revenue strategy, delivering sustainable growth across all revenue -generating functions. Working closely with the leadership team, the CRO will align sales, marketing, product, supply chain, and finance to achieve revenue and profitability targets in a competitive FMCG environment.
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Key Responsibilities
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Revenue & Growth Strategy<\/i>
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Define and execute an integrated revenue strategy to drive short - and long -term growth.
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Develop revenue models, identify new growth opportunities, and stay ahead of market trends.
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Ensure disciplined execution to deliver consistent top -line and margin performance.
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Sales Leadership<\/i>
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• Lead and scale high -performing sales teams with clear targets and accountability.
  
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• Implement effective sales processes, systems, and incentives to drive productivity and customer retention
  
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• Build strong relationships with key customers, distributors, and strategic partners.
  
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  Sales & Marketing Alignment<\/i>
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  • Partner closely with marketing to align brand, product, and go -to -market strategies with revenue goals.
    
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  • Optimize campaigns to improve lead generation, conversion, and customer retention.
    
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  • Drive strong integration between sales and marketing to enhance customer engagement.
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    Cross -Functional Collaboration<\/i>
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    • Work with product and supply chain teams to ensure offerings meet customer and market needs.
      
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    • Partner with finance on forecasting, budgeting, and revenue performance management.
      
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    • Collaborate with logistics and distribution to reduce cost -to -serve while achieving OTIF targets.
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      Data & Performance Management<\/i>
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      • Track and analyze KPIs, distributor stock levels, demand -supply data, and sell -in/sell -out trends.
        
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      • Use insights to refine strategies, improve conversion, and reduce churn.
        
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      • Build a performance -driven culture internally and across distributor and retail partners.
        
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        Leadership & Talent Development<\/i>
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        • Inspire, coach, and develop cross -functional teams to exceed performance targets.
          
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        • Build a strong succession pipeline for future sales leaders.
          
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        • Foster a customer -centric, results -oriented culture.
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          P&L Ownership<\/i>
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          • Own revenue and commercial budgets, ensuring efficient resource allocation.
            
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          • Balance top -line growth with strong profitability and ROI discipline.
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            Requirements<\/h3>

            • Bachelor’s degree; MBA or equivalent preferred.
              
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            • Minimum 15 years’ experience in senior sales, marketing, or revenue leadership roles within FMCG.
              
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            • Proven track record of driving revenue growth in highly competitive markets.
              
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            • Strong experience across multiple channels, including domestic and export markets (OEM and house brands).
              
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            • Commercially astute, data -driven, and highly execution -focused.
              
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            • Excellent leadership, communication, and stakeholder management skills.
              
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            • Comfortable operating in a fast -paced, complex environment.
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